The pebble
Bluebird Chips | 2024
Kiwi classic chip brand Bluebird is known for serving bite-sized joy in the form of crunchy delicious chips, and their adorable Adélie penguin mascot.
Bluebird wanted to share some joy with New Zealand so we created a film showing the endearing parallels between human and penguin behaviour. Specifically Pebbling: the adorable act of love where penguins search for a perfectly polished pebble to gift their mate. A simple and sweet gesture that shows you care about your partner just as all good human partners do too; except our pebble equivalent is the perfect snack. Enter Bluebird chips.
60” Film
Credit
Agency: Special New Zealand
Client: Bluebird Chips - Pepsico
Director: Jamie Lawrence
Stills Photographer: Sacha Stejko
CCO: Lisa Fedyszyn & Jonathan McMahon
Intermediate Creatives: Sam Taunton-Clark & Bella Rākete