The pebble

Bluebird Chips | 2024

Kiwi classic chip brand Bluebird is known for serving bite-sized joy in the form of crunchy delicious chips, and their adorable Adélie penguin mascot.

Bluebird wanted to share some joy with New Zealand so we created a film showing the endearing parallels between human and penguin behaviour. Specifically Pebbling: the adorable act of love where penguins search for a perfectly polished pebble to gift their mate. A simple and sweet gesture that shows you care about your partner just as all good human partners do too; except our pebble equivalent is the perfect snack. Enter Bluebird chips.

60” Film

Credit

Agency: Special New Zealand

Client: Bluebird Chips - Pepsico

Director: Jamie Lawrence

Stills Photographer: Sacha Stejko

CCO: Lisa Fedyszyn & Jonathan McMahon

Intermediate Creatives: Sam Taunton-Clark & Bella Rākete