Real kiwi stories

Kiwibank & Apple Pay | 2024

Real Kiwi Stories is a new creative vehicle to bring the brand platform ‘This is Kiwi’ to life with more personality. And who better to talk about these Real Kiwi Stories than real Kiwi themselves.

The creative vehicle uses lip synching and vibrant flash-backs to retell stories inspired by real Kiwi, sharing how Kiwibank helped them, while adding a healthy amount of humour as we spice up the truth.

The first product story to use this creative was Apple Pay.

30” Film

Phase 2

Credit

Agency: Special New Zealand

Client: Kiwibank

Director: Zia Mandviwalla

Stills Photographer: Simeon Patience

CCO: Tony Bradbourne

ECD: Lisa Fedyszyn & Jonathan McMahon

Creative Director: Steve Hansen & Dave Shirley

Creatives: Sam Taunton-Clark & Bella Rākete

The creative vehicle was continued by other creatives to create a film about the Kiwibank savings products.

Creative Director: Tom Johnson & Gareth Rice