Real kiwi stories
Kiwibank & Apple Pay | 2024
Real Kiwi Stories is a new creative vehicle to bring the brand platform ‘This is Kiwi’ to life with more personality. And who better to talk about these Real Kiwi Stories than real Kiwi themselves.
The creative vehicle uses lip synching and vibrant flash-backs to retell stories inspired by real Kiwi, sharing how Kiwibank helped them, while adding a healthy amount of humour as we spice up the truth.
The first product story to use this creative was Apple Pay.
30” Film
Phase 2
Credit
Agency: Special New Zealand
Client: Kiwibank
Director: Zia Mandviwalla
Stills Photographer: Simeon Patience
CCO: Tony Bradbourne
ECD: Lisa Fedyszyn & Jonathan McMahon
Creative Director: Steve Hansen & Dave Shirley
Creatives: Sam Taunton-Clark & Bella Rākete
The creative vehicle was continued by other creatives to create a film about the Kiwibank savings products.
Creative Director: Tom Johnson & Gareth Rice