free at three

Red Bull | 2023

Once people booked the WIIINGS team to come to their workplace, we sent out a flyer for workers to share with their colleagues and present to their boss letting them know about the movement and encouraging them to be free at three.

We also created OOO email templates that people used to let their colleagues still working on site know where they are after 3pm on 3/3/23.

In New Zealand, many workers are bound to 9-5 working hours. But with the help of Red Bull, Kiwi can maximise their productivity during the day to help them earn the collective reward of finishing their working day slightly earlier and getting more out of the daylight hours.

First, we invited New Zealanders to send us their work address so we could deliver them a morning energy boost.

Credit

Agency: Special New Zealand

Client: Red Bull

CCO: Tony Bradbourne

ECD: Stu Mallarkey

Creatvie Director: Tom Johnson

Junior Creatives: Sam Taunton-Clark & Bella Rākete